Designed for organisations pioneering new technologies or research areas, entering emerging markets, or seeking to redefine how an established field is understood. It supports teams whose work challenges prevailing assumptions and whose success depends on being taken seriously in environments shaped by uncertainty and entrenched thinking. 

Change the narrative

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Delivered for

The logo of the Fusion Industry Association with the word 'FUSION' and a circular design element replacing the letter 'O', along with the words 'INDUSTRY ASSOCIATION' below.
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The challenge

New science and innovation rarely fails due to lack of attention. More often, they struggle because audiences do not yet understand their relevance well enough to judge their value. In established markets, existing narratives can be difficult to dislodge. Decision-makers may sense that change is coming, yet remain unsure what it means in practice or which approaches are credible. 

Without a clearer understanding of what is changing and why it matters, promising ideas are often met with caution. Progress slows, debate stalls, and adoption is delayed. 

Our approach

We help organisations establish credibility as they challenge the status quo. Rather than pursuing visibility for its own sake, we focus on building trust with the audiences whose judgement shapes outcomes. 

We start by examining how the market currently talks about the issue or capability, where uncertainty sits, and which questions informed audiences are asking. From there, we develop evidence-led narratives that explain not just what is new, but why existing ways of thinking are no longer sufficient. 

These narratives are anchored in substantial, ownable assets such as reports, indexes, and insight programmes based on original research and expert analysis. They give audiences a reason to engage with confidence and provide a foundation for sustained thought leadership that reframes debate. Distributed effectively through multiple tactics, from press relations to social media, it positions your organisation as a serious voice shaping the field. 

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What this enables

Market pull

Stronger market and stakeholder pull through clearer understanding 

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Faster adoption

Quicker market adoption as uncertainty is reduced

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Category leadership

Recognition as a credible category leader contributing meaningful insight 

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Case studies

  • "The reports Memetic creates for us have stoked the global excitement around fusion. Memetic have secured repeated coverage for them in global media, from the FT and WSJ to industry trades. They have been cited in multiple national fusion strategies, are routinely talked about at fusion investment events, and are mentioned in most new membership enquiries.”

    Andrew Holland, CEO, Fusion Industry Association

  • “We are looking for government and businesses to make high-value, long-term investments in our charging infrastructure. These decisions involve considerable thought. This project gave us an evidence-backed narrative which highlighted the need for our solution. The report itself – and the ideas and data within it – give us credible assets that will deliver long-term value across multiple sales and marketing channels.”

    Chris Pateman-Jones, CEO, Connected Kerb

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Memetic's leadership team: David Lewis, Ellie Moran & Richard Moss