Frequently asked questions

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FAQs

  • Memetic is a specialist communications consultancy focused on science, cutting-edge innovation, and deep tech. We help organisations working on complex, emerging technologies build understanding and trust in high-stakes industries – so their ideas are adopted, funded, and have real-world impact. 

  • We work with: 

    • Researchers and research organisations in universities, government labs, and public-sector innovation programmes 

    • Deep tech start-ups and scale-ups built on hard science 

    • Public sector bodies and non-profits 

    • Enterprises commercialising or adopting advanced technologies 

    What unites our clients is the need to communicate complex innovation responsibly and with authority. 

  • Memetic works with leading organisations across science, innovation, and deep technology, including: 

     

    • Fusion Industry Association (FIA) – global trade body for fusion energy 

    • RAICo – Robotics and Artificial Intelligence Collaboration (UK public-sector innovation programme) 

    • Capgemini Engineering – global engineering and R&D consultancy 

    • Croda – science-led speciality chemicals and biotech company 

    • National Physical Laboratory (NPL) – the UK’s national measurement institute 

     

    Outside Memetic, our senior team has also led programmes for organisations including: CERN, the European Synchrotron Radiation Facility, QinetiQ, and Microsoft Research. 

    These organisations span energy, AI, robotics, quantum, advanced manufacturing, infrastructure, and biotech, and include research bodies, public-sector programmes, scale-ups, and global enterprises. 

  • We help researchers translate complex research and expertise into clear stories of economic, societal, or environmental impact. This supports policy engagement, institution prestige, and future funding. 

  • We help deep tech innovators build credible narratives for investors, customers, and partners, particularly when proof points are still emerging.

    By anchoring communications in evidence and insight, we reduce perceived risk and help technologies move from the lab to market. 

  • Original assets – such as thought leadership reports, proprietary research, event programmes or other comms-led IP - create credibility that does not depend on constant news or attention-grabbing ideas.

    They demonstrate seriousness, substance, and long-term intent, and allow organisations to lead the conversation with consistent, evidence-based messaging rather than chasing trends. Tangible, repeatable communications assets can also help to increase business valuation.

  • We prioritise channels that audiences trust for serious information, including quality trade and national media, professional networks and platforms like LinkedIn, and well-optimised owned channels.

    These channels increasingly reward helpful, expert-led, and authoritative content rather than hype, and hence attract a more serious audience. 

  • Memetic delivers PR and communications programmes across AI and data, quantum technologies, robotics and autonomous systems, advanced materials and manufacturing, clean energy and climate innovation including nuclear and fusion, biotech and health, and space and geospatial technologies.

    These sectors share high technical complexity, long time horizons, and the need to earn trust before adoption. 

  • Many communications agencies focus on awareness and attention.

    Memetic focuses on understanding, credibility, and trust, which are critical when audiences are being asked to act on something new, complex, or high-risk.

    Our work is built for science-led organisations where accuracy, evidence, and seriousness matter. 

  • Emerging technologies involve high uncertainty, complexity, and consequence if things go wrong. Investors, customers, policymakers, and partners often cannot always evaluate new technology for themselves, so they rely on signals of trust – credible science, serious people, and real-world relevance, communicated via channels they respect. Our approach is calibrated to meet that need. 

  • A typical programme starts with understanding what trust looks like for your audiences and goals.

    We then build credible, ownable assets – such as original research or expert insight – that power a consistent flow of high-quality content and thought leadership.

    This is distributed through trusted channels including quality media, LinkedIn, and owned platforms. 

  • Memetic uses AI to support quality, speed, and consistency, not to replace human expertise.

    Our AI tools – a mix of customised off-the-shelf and in house-developed – help us analyse evidence to build credible stories, test ideas with simulated stakeholders, and repurpose expert-led content at scale for different audiences and channels – while keeping editorial judgement, accuracy, and credibility firmly human-led. 

  • Yes. We specialise in working with complex, technical, and regulated environments where accuracy, accountability, and responsible communication are essential.

    Our senior-only team is used to working directly with scientists, engineers, and subject-matter experts working in environments from nuclear to life sciences. 

  • We focus on outcomes such as trust, influence, adoption, investment confidence, and stakeholder engagement.

    In our deliverables, we care more about quality and focus – which correlates with reaching relevant audiences and building trust – than volume. Measurement is used to inform learning and continuous improvement, not vanity metrics.