Insights
Evidence-led thinking on science, technology and the narratives that shape trust, influence and adoption, alongside news and updates from Memetic
Using communications to reshape your market
Breakthrough innovations often fail because buyers are not ready to think differently. This piece explores how strategic communications can shift entrenched mindsets, build credibility, and create the conditions for adoption in conservative, risk-averse markets.
GEO is putting quality back at the heart of content & PR
Generative Engine Optimisation is not a replacement for SEO, but a reset in how content is evaluated and surfaced. This article explains why high-quality, evidence-led content is becoming the defining factor in visibility, credibility and influence.
How large engineering companies can get recommended by GenAI
As generative AI tools shape how buyers discover suppliers, being recommended is becoming a new battleground. This piece outlines how engineering firms can align content, credibility and structure to increase their chances of appearing in AI-generated recommendations.
