New report: Communicating Quantum
Memetic launches a new industry report exploring why the quantum sector's next challenge isn't the science, but the story - with input from communications leaders across the sector, and a free scorecard for companies to benchmark their own approach.
Quantum is entering a new phase. Investment surged to $12.6bn in 2025 — 6.3 times the previous year — and McKinsey has called 2026 a "commercial tipping-point” for the sector, with the market expected to be worth $60–100bn by 2035. As quantum moves from the domain of research breakthroughs to generating commercial value, the companies that capture that opportunity will be the ones that can explain, clearly and credibly, why their innovations matter.
That's the starting point for Communicating Quantum, our new report examining why quantum can be hard to communicate to industry, and what organisations can do to get it right.
Why now
Launched during Cambridge Tech Week, our report identifies four converging trends reshaping the sector's communications challenge: quantum technologies reaching commercial scale, a commercial talent gap, the rise of post-quantum cybersecurity as a boardroom issue, and quantum's growing status as a geopolitical and national priority.
Together, they mean quantum companies are no longer judged on scientific credibility alone. They're increasingly judged on their ability to demonstrate commercial readiness, translate deep technical capability into business value, and earn trust with audiences who don't have a technical background.
Voices from across the sector
To ensure the report reflected real industry experience, we spoke to communications and commercial leaders working at the sharp end of this challenge, including:
Glenn Manoff, Chief Marketing Officer, Riverlane
Emilia Conlon, Communications and Planning Lead, Riverlane
Jaana Komscha-Härkönen, VP of Strategic Partnerships & External Relations, Quanscient
Dr Robert Starkwood, Head of Performance, KETS Quantum Security
Tony Lowe, CEO, Delta-G
Katie Lloyd, Marketing Communications Lead, Quantum Dice
Craig Lloyd, Marketing Programme Manager, National Physical Laboratory
Their perspectives, included throughout the report, show an industry working out how to talk about itself — from the case for translating "qubits" into ROI, to why credibility "has to be earned with specifics."
A 5-point plan for communicating quantum
As well as examining the challenges facing quantum companies, the report sets out a practical five-point plan for any organisation working to build industry adoption of quantum technologies, from establishing clear outcomes, to creating two-way engagement. Each point comes with an immediate, practical action companies can take.
Score your own communications
Alongside the report, we've built a free interactive scorecard. In under five minutes, by answering a series of questions, organisations can get a clear view on where their own communications are strongest — and get practical, tailored guidance on what to optimise first.
Built on Memetic's experience in complex, high-stakes markets
Communicating Quantum draws on Memetic's ongoing work helping organisations in complex, high-stakes sectors build the credibility and trust needed to translate deep expertise into industry adoption — from our work with the National Physical Laboratory and the Quantum Communications Hub on quantum communications, to the reports that have helped shape global investment and policy conversations in fusion energy. It's the same approach applied to quantum's current moment: helping technical organisations find the language that gets them heard by the people who can fund, buy and scale their innovation.
Read the full report and try the scorecard here:
https://www.memetic-comms.com/communicating-quantum-report
Communicating Quantum is out now. If you'd like to talk to us about building a communications strategy for your organisation, get in touch with one of our quantum specialists, Alex Stephenson, at alex@memetic-comms.com.