Insights
Evidence-led thinking on science, technology and the narratives that shape trust, influence and adoption, alongside news and updates from Memetic
How communications helps researchers secure funding
How researchers can secure more funding by communicating the value of their work to industry and economy
Quantum’s commercial moment has arrived; communications must catch up
The UK quantum sector is entering a new era of commercialisation. Here's why quantum communications must evolve from scientific credibility to market readiness.
Selling the build, not the breakthrough: Explaining fusion’s next phase
Using communications to reshape your market
Breakthrough innovations often fail because buyers are not ready to think differently. This piece explores how strategic communications can shift entrenched mindsets, build credibility, and create the conditions for adoption in conservative, risk-averse markets.
GEO is putting quality back at the heart of content & PR
Generative Engine Optimisation is not a replacement for SEO, but a reset in how content is evaluated and surfaced. This article explains why high-quality, evidence-led content is becoming the defining factor in visibility, credibility and influence.
