Insights
Evidence-led thinking on science, technology and the narratives that shape trust, influence and adoption, alongside news and updates from Memetic
Quantum has a messaging problem
Quantum has a messaging problem. The industry’s next breakthrough must be in explaining why it matters. Our new report, Communicating Quantum, sets out a five-point plan for getting there.
New report: Communicating Quantum
Memetic launches a new industry report exploring why the quantum sector's next challenge isn't the science, but the story. With input from communications leaders across the sector, and a free scorecard for companies to benchmark their own approach.
Quantum’s commercial moment has arrived; communications must catch up
The UK quantum sector is entering a new era of commercialisation. Here's why quantum communications must evolve from scientific credibility to market readiness.
Using communications to reshape your market
Breakthrough innovations often fail because buyers are not ready to think differently. This piece explores how strategic communications can shift entrenched mindsets, build credibility, and create the conditions for adoption in conservative, risk-averse markets.
GEO is putting quality back at the heart of content & PR
Generative Engine Optimisation is not a replacement for SEO, but a reset in how content is evaluated and surfaced. This article explains why high-quality, evidence-led content is becoming the defining factor in visibility, credibility and influence.
How large engineering companies can get recommended by GenAI
As generative AI tools shape how buyers discover suppliers, being recommended is becoming a new battleground. This piece outlines how engineering firms can align content, credibility and structure to increase their chances of appearing in AI-generated recommendations.
