Insights
Evidence-led thinking on science, technology and the narratives that shape trust, influence and adoption, alongside news and updates from Memetic
Quantum has a messaging problem
Quantum has a messaging problem. The industry’s next breakthrough must be in explaining why it matters. Our new report, Communicating Quantum, sets out a five-point plan for getting there.
New report: Communicating Quantum
Memetic launches a new industry report exploring why the quantum sector's next challenge isn't the science, but the story. With input from communications leaders across the sector, and a free scorecard for companies to benchmark their own approach.
Communicating fusion energy in the deployment era
Communications lessons for fusion as it moves to commercial reality
Quantum’s commercial moment has arrived; communications must catch up
The UK quantum sector is entering a new era of commercialisation. Here's why quantum communications must evolve from scientific credibility to market readiness.
Selling the build, not the breakthrough: Explaining fusion’s next phase
