Build valuation & readiness for sale

Designed for founders, scale-ups, and private equity portfolio companies preparing for exit.

This programme supports organisations whose transaction outcomes depend on being understood as stable, credible, and well prepared. 

Delivered for

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Tessella logo, a part of Capgemini, featuring blue and gray text.

The challenge

Valuation is shaped by confidence as much as performance. Buyers look for coherence, consistency, and evidence that a business is ready for the next phase of ownership. 

When messaging is fragmented or proof points are unclear, diligence becomes harder. Transactions slow and both trust and value can erode. 

Our approach

We help organisations build the reputational and content infrastructure that supports valuation and a smooth transaction process. 

We start by understanding how buyers will assess your business and what evidence they expect. We then develop clear, consistent narratives supported by credible content that strengthens diligence materials and market perception. 

Used over time through a combination of public relations to boost broad awareness and direct communication to establish trust, this work reduces uncertainty and supports a more controlled exit. 

Memetic logo – stylised green M symbol

What this enables

Stronger valuation narrative

A clear, credible equity story that demonstrates coherence, leadership and long-term potential

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Smoother due diligence

Reduced friction in buyer assessment through structured proof points, consistent messaging and ready-to-use supporting assets

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Controlled, confident exit

Greater trust among investors and acquirers, strengthening negotiating position and transaction outcomes

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Our experience

Our team brings direct experience of building, positioning and successfully exiting science and technology businesses.

We have supported organisations in articulating their commercial value, growth story and market position in ways that resonate with buyers, investors and analysts. This includes work with Tessella in the lead-up to its acquisition by Capgemini, where clear narrative and credible positioning played a role in demonstrating the strength and scalability of the business.

Memetic’s Managing Partner Richard Moss has personally led the sale of two businesses, giving us first-hand insight into what acquirers look for, how diligence processes work, and where communications can strengthen or undermine perceived value.

We understand that valuation is not just driven by financials, but by how clearly a business can evidence its proposition, differentiation and future potential. Our focus is on building that clarity and credibility over time, so that when the moment comes, the story stands up to scrutiny and supports a stronger outcome.

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If you're interested in working with us, complete the form with a few details and we’ll get back to you shortly - usually within one business day.

Let’s work together

The Memetic Communications leadership team. David Lewis, Ellie Moran & Richard Moss