Attract customers & grow revenue

Designed for scale-ups and innovators commercialising complex technologies in B2B markets. It supports organisations whose growth depends on converting credibility into demand among informed but cautious buyers. 

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Delivered for

Logo of Croda featuring a tick mark inside a circle and the word 'CRODA'
Capita logo. The logo features a stylized letter 'i' with a light blue bar on top and the word 'captain' in bold, dark blue letters.
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Qvantum logo with the word 'Qvantum' next to a Q symbol in blue, black, and red colors.
The image features the Asanti logo with the company name in stylized blue-green text.

The challenge

In complex B2B environments, sales rarely fail because solutions lack capability. They stall because buyers struggle to understand relevance, risk, or readiness. Long buying cycles, multiple stakeholders, and high consequences favour familiar suppliers and slow decisions. 

Many organisations respond to this challenge by simply increasing marketing activity. More content, more campaigns, more noise. Without clear positioning and credible explanation to build trust, visibility does not translate into demand. Interest remains tentative and momentum is lost. 

Our approach

We help organisations turn credibility into commercial momentum. We help you position your expertise in the context of real industry problems, so buyers can see why they matter now. 

We start by understanding how your customers frame their challenges and where decisions slow down. We then use your technical depth and experience to develop precise narratives that connect your capabilities directly to resolving those concerns, using language your market already knows and trusts. 

These narratives are expressed through actionable content designed to support real commercial processes. Used consistently across sales, marketing, and communications, this work shortens the distance between interest and commitment. 

Memetic logo – stylised green M symbol

What this enables

Qualified leads

Business leads driven by meaningful engagement 

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Shorter sales cycles

Quicker buyer journeys in conservative sectors

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Category influence

Stronger recognition as a trusted authority

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  • “We are looking for government and businesses to make high-value, long-term investments in our charging infrastructure. These decisions involve considerable thought. This project gave us an evidence-backed narrative which highlighted the need for our solution. The report itself – and the ideas and data within it – give us credible assets that will deliver long-term value across multiple sales and marketing channels.”

    Chris Pateman-Jones, CEO, Connected Kerb

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The Memetic Communications leadership team. David Lewis, ellie Moran & Richard Moss.