Content marketing, at its best, raises awareness, generates leads, and shapes strategic decisions. But many content programmes end up with a churn of simplistic, unoriginal, or provocative content which undersells or undermines the brand.
Senior decision makers want quality insight to navigate a transforming world. FT research found 85% of CXOs say high quality thought leadership influences business decisions. But most thought leadership is not considered high quality.
Science and technology companies that say something valuable and original will grab and hold the attention of senior decision makers, shape decisions, and generate relevant leads.
Memetic helps you create this high quality thought leadership that customers want to receive. We capture credible ideas in high impact reports which drive lead generation. Then we help you use those insights to fill your content calendar, events, and media programmes with true thought leadership.
* from Memetic Research
Julian Fowler, Head of Marketing, Tessella, an AI Consultancy, part of Capgemini
Chris Pateman-Jones, CEO, Connected Kerb
Georgia Mortzou, , Quantum Communications Hub
Anthony Hatter, Global Marketing and Communications Lead, Ventures & Acquisitions, Accenture
Deploying these into transforming sectors: Health & Life Sciences, Energy & Low Carbon, Engineering & Infrastructure, Transport, and Scientific Research
We don't just write what you tell us, we use AI tools, industry relationships, and decades of experience to spot the white spaces in the debate and guide you as to where quality insight will be best received.
We know how to extract insight from your subject matter experts, gather the evidence to validate it, build actionable insights, and turn it into insightful hero content that decision makers want. This is the same rigorous approach that makes CXOs trust publications like The Economist, and thought leaders like McKinsey.
We then create a framework to extract the greatest value from this content, enabling you to deploy a variety of connected assets over a 6-12 month campaign, to drive engagement and lead generation across digital, social, PR, sales, and marketing automation programmes.
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