Thought Leadership is critical to any B2B marcomms strategy, proving your clients’ expertise and preparing markets for new technologies.
To influence strategic technology decisions, and generate senior sales leads, quality must be beyond reproach. To meet client briefs in complex areas, thought leadership must offer real subject insight as well as compelling business writing.
In uncertain times, authoritative content is highly valued, but it can be hard for agencies to retain specialists for such content. And generalists often lack the expertise to interview subject matter experts, conduct meaningful research, and build authoritative arguments.
That’s where we come in. We define and create specialist, well-researched thought leadership reports. We atomise the insights and data for you to use in impactful PR, social and digital campaigns. And we do it on flexible terms, for a fixed, transparent fee.
When your clients need to reshape their market with stunning thought leadership, but you don’t have the internal resource, Memetic Communications can act as your internal experts for pitches or campaigns.* from Financial Times
Dr Matt Jones, Lead Data Science Strategist, Tessella
Amar Hussain, Data Lead, Total (recipient of Memetic-created report)
Ade McCormack, Digital Strategist, Digital Readiness Institute
We combine decades of subject matter expertise in how technology is reshaping business, with a deep understanding of how content is used in marcomms programmes.
We believe specialist expertise matters, so we work where we have experience:
Deploying these into transforming sectors: Health & Life Sciences, Energy & Low Carbon, Engineering & Infrastructure, Transport, and Scientific Research
We use cutting edge AI tools, industry relationships, and decades of experience to spot the white spaces in the debate and guide clients as to where quality insight will be best received.
We know how to extract insight from subject matter experts, gather evidence to validate it, and turn it into insightful hero content that decision makers want. This is the same rigorous approach that makes CXOs trust publications like The Economist, and thought leaders like McKinsey.
We then create a framework to extract the greatest value from this content, enabling clients to deploy a variety of connected assets to drive engagement and lead generation across digital, social, PR, sales, and marketing automation programmes.
This level of industry-shaping insight drives business for your clients, and retains their business with you.
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