At the UK National Quantum Technologies Showcase, the materials proved useful in cutting through vast complexity and explaining the opportunities of QKD. The report garnered praise from quantum experts at Oxford University, BT and Toshiba, who were keen to use it as part of their own drive to promote QKD.
Georgia Mortzou, Quantum Communications Hub Project Manager, said:
“The Hub is turning scientific research into commercial applications. This naturally means we are more familiar with academic styles of communication, but we are aware that we need to communicate better with business.”
“Memetic did an excellent job of drawing out the expertise from our network, and articulating it in a way that was informative and inspiring to a business audience, whilst still having the rigour to be valuable and credible in the eyes of our academic partners. That is a very challenging thing to achieve. These materials will be hugely useful for us as we move into Phase 2, which will require much greater focus on industry engagement.”