Thought Leadership Programmes
1. Reshape your industry with thought leadership
What?
Whitepapers, articles, and reports that shape markets, move minds, and position you as the industry’s thought leader.
Why do it?
· Impress customers by giving them the information they need to navigate complex transformations.
· Establish arguments and evidence for your value proposition.
· Create a high-quality lead gen and sales asset.
· Capture original insights to lead industry discussions across marketing, events and PR.
· Position yourselves as experts who can hold your customer’s hands through change.
How we do it
We identify the issues your customers care about, conduct qualitative and quantitative research, draw out insights from your experts, and weave it into compelling stories.
“We’ve ended up with an amazing data-backed story to tell our market – and our target media – that we just didn’t have before.” Emma Lauchlan, Marketing Director at data centre provider, Asanti
2. Stay front of mind through continuous content
What?
A monthly supply of social media and blog thought leadership to improve visibility with customers, search engines, and GenAI recommendations.
Why do it?
To stay front of mind with B2B customers over long buying cycles, and appear when they search for you, you need regular content that projects expertise. Why...?
· LinkedIn rewards Knowledge and Advice
· Google search prioritises expertise and depth of knowledge
· GenAI models prioritise learning and problem-solving content
· Your customers judge your abilities by what you say
How we do it?
A planning session agrees the story and keywords. From there, we create tailored content for you each month, applying your story to hot topics. Packages start at £1,500/month for one blog and ten LinkedIn posts (the minimum recommended for search and network visibility).
OR ... Stay front of mind with AI:
For those with limited time or budget, but who still need to show up in the spaces their customers look, our new AI-driven service provides monthly content on market issues and customer challenges from just £300 per month.
“The content Memetic creates on complex topics is second to none. They bring a lot of knowledge and expertise to the table on our audiences and their challenges. As a result, everything we put out is well-written, and gives us a position of authority and expertise.” Julian Fowler, Global Marketing Director, Capgemini Engineering
3. Strategic, long-term thought leadership campaigns
What?
Bringing all of the above together, we deliver strategic campaigns to shift perceptions and build trusted reputations in complex markets.
Why do it?
From helping a chemicals giant enter the biotechnology market, to changing how local authorities allocate EV charging funding, to shaping global policy on nuclear fusion, our strategic programmes combine insight, content, and targeted channels to get your audience to engage with your ideas and follow your recommendations.
How we do it
We start with the audience. We conduct research, interviews, and social listening to understand what they care about. We craft stories that tap into their biggest worries about the changing world around them, and get them to sit up and listen.
We create thought leadership reports that address these challenges, backed by industry surveys and expert insights, to show you really understand their challenges and know how to solve them. Then – over many months – we push those ideas to your audience over the channels they engage with most, until they recognise that your ideas are the ones they should be following, and know that you are the industry expert who can help them through the choppy waters ahead.
“Over the past years, Memetic has helped us build a unique and evidenced position that is helping us shape global funding and policy decisions for this emerging energy technology” Andrew Holland, CEO, Fusion Industry Association
Ready to lead your industry?
Talk to us about where your insight can have real impact for customers. If you like, we’ll follow up with a no-commitment quote for a quality content programme.
If you want to stay up-to-date on the latest happenings at Memetic, then check out our LinkedIn profile:
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Why Memetic?
Our decades of experience with science, tech, and engineering decision-makers - combined with expert storytelling - means we know instinctively how to ask the right questions, do justice to your expertise, and align it to the stories senior people want to hear. Our suite of data tools, research capabilities, and network of experts allow us to elevate your thought leadership to levels of depth and credibility that is beyond most agencies.