David Lewis founded Memetic Communications at the end of 2018.
He began his career in 2007 and has since worked in science and technology communications in small, mid-sized and large agencies, and as an independent consultant. He's worked with national and international science laboratories, startups, SMEs, big business and universities spanning biotechnology, materials science, clean energy, healthcare, artificial intelligence, and cyber security.
David is a firm believer in the importance of quality, an area he always felt was the missing ingredient in otherwise well-planned communications campaigns, and which led him to start Memetic.
As a law graduate with an enthusiasm for science and economics, and a longstanding interest in behavioural psychology, he brings a logical and informed approach that helps clients create content worth reading, and offers an alternative to the 'race to the bottom' battle for attention which has come to characterise modern communications.
Outside of Memetic, David trains in Parkour and performs improv and standup. He speaks not-quite-fluent Spanish and is trying to learn to swing dance.
Richard Moss
Director
Richard Moss
Director
Prior to Memetic, Richard founded Proof Communication in 2005, growing the business into the most successful science and technology communication agency in Europe, before selling it to Mission Marketing Group Plc.
Richard has 20 years’ experience in marketing and communications for science, technology and engineering organisations. Clients have included Microsoft, Oracle, Adobe, QinetiQ, GCHQ, National Physical Laboratory, CERN, AVEVA, and Dell.
Chris Owen
Senior Consultant
Chris Owen
Senior Consultant
Chris is a highly experienced comms professional specialising in technology. His campaigns have been led by behavioural analysis and understanding the motivations behind decision making and how these can be informed by strategic, engaging marketing activity. The approach is led by storytelling and developing a narrative which brings an issue or agenda to life. Outside of technology and behavioural storytelling, he has written widely about mental health and addiction issues. He has been published in WIRED, Buzzfeed, the i paper, the Guardian, Metro, and City AM, and was a technology blogger for the Daily Telegraph, as well as a long term opinion columnist for Brandwatch. Chris is formally Director of Tech & Innovation at M&C Saatchi PR, and currently Director, UK, for Hoffman Agency, in addition to making his expertise available to Memetic clients.
Adam Green
Science and Technology Content Lead
Adam Green
Science and Technology Content Lead
Adam specialises in science, technology and public policy. He has delivered special projects for The Economist Intelligence Unit and MIT Technology Review, and written for Microsoft, Dropbox, Slack, the Bill and Melinda Gates Foundation, the World bank and UNICEF.
His projects have included forecasts, scenarios, evidence and academic literature reviews, global rankings, and interview-based trend analysis. He has covered topics including how big data can help cities prepare for disasters, the bioethics of gene therapy, and what the rise of quantum computers means for privacy and encryption.
Adam is also a regular contributor to Financial Times special reports and Sifted.
Mick Mamuzelos
Art and Design Lead
Mick Mamuzelos
Art and Design Lead
Mick is an experienced designer, illustrator, and art director. He handles the design of Memetic client's thought leadership reports (as well as our own), and the associated promotional assets, including infographics, social posts, and digital ad creatives. He brings creative ideas to the table to ensure our thought leadership attracts senior audiences through the right visual appeal.
Mick has held senior art and design roles at large and small companies over three decades, most recently at QinetiQ.
Our Network: Expertise on demand
Our senior team is backed by a small group of hand-picked subject matter and content experts, trained in our approach.
Our content team includes journalists with experience at the FT, Economist, and quality trade magazines; scientists-turned-writers; and people who have headed up corporate thought leadership programmes. Our designers have worked for the world's biggest technology and engineering companies.
Each comes with a minimum ten years’ experience, deep knowledge of technology and business, and an ability to think strategically about complex topics.
This distributed business model allows us to offer flexible contracts and build a team based on your needs, not based on who is available.
What is Memetics?
Memetics is the theory that ideas propagate in a similar way to genes. It's not about good or bad ideas, it's about ideas that are suited to their environment.
Get the idea right, explain it properly, and push it to the right people at the right time, and it will have the desired impact.
Get the idea wrong, or send it out into a part of the world where no one is interested, and it will quickly die out.
A lot of money is wasted keeping bad ideas alive or pushing them to people who aren't interested. Start with the right idea and get it to the right people and it will have the impact you want.
