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Founder and Director
Our Network: Expertise on demand
Our senior team is backed by a small group of hand-picked subject matter and content experts, trained in our approach.
Our content team includes trained-scientists-turned-writers, journalists with experience at the FT and Economist Intelligence Unit, and former senior communications leads. Our designers have worked for the world's biggest technology and engineering companies.
Each comes with a minimum ten years’ experience, deep knowledge of technology and business, and an ability to think strategically about complex topics.
This distributed business model allows us to offer flexible contracts and build a team based on your needs, not based on who is available.
Memetics is the theory that ideas propagate in a similar way to genes. It's not about good or bad ideas, it's about ideas that are suited to their environment.
Get the idea right, explain it properly, and push it to the right people at the right time, and it will have the desired impact.
Get the idea wrong, or send it out into a part of the world where no one is interested, and it will quickly die out.
A lot of money is wasted keeping bad ideas alive or pushing them to people who aren't interested. Start with the right idea and get it to the right people and it will have the impact you want.
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