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Founder and Director
Memetics is the theory that ideas propagate in a similar way to genes.
It's not about good or bad ideas, it's about ideas that are suited to their environment.
Get the idea right, explain it properly, and push it to the right people at the right time, and it will have the desired impact.
Get the idea wrong, or send it out into a part of the world where no one is interested, and it will quickly die out.
A lot of money is wasted keeping bad ideas alive. Start with the right idea and get it to the right people and it will have the impact you want.