Precision Content
Memetic creates precision content for innovative companies who want to lead the debate - and start sales conversations - in transforming industries.
Follow us on LinkedInWhy precision content?
65% of B2B decision-makers say thought leadership content can significantly improve their perception of a company. But that same LinkedIn/Edelman survey acknowledged that only 15% think the overall quality of thought leadership was good or excellent.
Precision content solves that 'quality' problem, by precisely aligning thought leadership to customer challenges, and precisely targeting that content at the right people, in the right format, through the right channels.
What is Precision Content?
Based on rigorous data analysis of online and offline conversations to understand what your audiences are thinking and where their knowledge gaps are
- Contains unique insights from subject matter experts precisely matched to what your audience want to know
- Written and presented by specialists, in styles and formats precisely aligned to how business and technical decision makers consume information
- Distributed on the platforms and channels your audiences trust most
Case Studies
Our thought leadership for AI company Tessella generated 100s of VP and C‑level leads in engineering, life sciences and Enterprise IT.
“We were amazed at the improved quality of leads using Memetic’s precision content approach. I wish we’d started earlier.”
Julian Fowler, Head of Marketing, Tessella (now Capgemini Engineering)
Read the case study
Our Infrastructure 2040 hub put Lloyds Register Foundation at the forefront of discussions on transforming global infrastructure and engineering.
“This helped position us as thought leaders in this complex and evolving sector”
David Reid, Director of Strategic Communications, Lloyd’s Register Foundation
View the content hub
Our annual report on fusion energy has generated policy discussion and global media coverage, including ten articles in the Financial Times.
“This report gave us a unique and evidenced position that helps us shape global funding and policy decisions”
Andrew Holland, CEO, Fusion Industry Association
See the FT coverage
Why Memetic?
We’ve handpicked a suite of data tools which generate precision insights into what business audiences are talking about, and where those conversations are happening.
We have the hard-won industry experience to interview your experts, ask clever questions, decipher jargon, and draw out juicy insights. We have unique access to pools of independent experts, and research capabilities, to gather additional insights and add credibility.
We have spent years working with science, tech, and engineering decision-makers, so we know instinctively how to turn these insights into well-written business narratives, beautifully presented across relevant formats, which say precisely what your audiences need to hear.
For those without in-house content marketing – we work with trusted partners to get this content in front of the people you need to read it, via their preferred channels, and nudge them to your website, into your CRM, and through the sales funnel.
Can we help?
