Close-up of a microscope being used by a scientest

Memetic Labs

Memetic Labs is our expert data and social listening team. Using advanced data tools – guided by experts who know what to look for – we analyse more than 150 million online conversations each day to generate insights that inform your precision targeted communications strategy, ensuring you reach the right people and say what they want to hear.


Topic identification

An analysis of the topics being discussed by your target audiences on social, media, blogs, and forums – and the sentiment towards them – to determine the sweet spot that will engage the people you want to influence whilst supporting your commercial objectives.

Channel selection

Uncover the channels your audiences engage with most, the people they trust, the formats they prefer, and how they interact with each channel, allowing communications strategies to prioritize the most effective routes to your customers.

Competitor, supplier, and partner analysis

Map the performance of content from other organisations in your ecosystem – or those you admire – to understand what you should to emulate, how to differentiate your position, and what you need to watch out for.

Content performance evaluation

Drill into your existing content and media to understand how they are performing, so you can do more of what works and less of what doesn’t.