Memetic Labs
Memetic Labs is our expert audience analysis and market research team.
We curate panels of expert interviews, and use advanced data and social listening tools to analyse more than 150 million online conversations, generating insights that inform your precision targeted communications strategy, ensuring you reach the right people and say what they want to hear.
Capabilities
Topic identification
An analysis of the topics being discussed by your target audiences on social, media, blogs, and forums – and the sentiment towards them – to determine the sweet spots that will engage the people you want to influence.
Channel selection
Uncover the channels your audiences engage with most, the people they trust, the formats they prefer, and how they interact with each channel, ensuring communications strategies prioritise the most effective routes to your customers.
Competitor analysis
Understand how competitors communicate and how they are perceived, to identify what you should emulate, how to differentiate your position, and what you need to watch out for.
Content performance evaluation
Drill into your messaging, content and media to understand how you are perceived and how your content is performing, so you can do more of what works and less of what doesn’t.