Insight is more impactful than brand building. People need to see your brand many times before they remember you. Even with good brand building, most people will just remember your name.
But when you say something genuinely useful, a single interaction can stick for years, and can directly change how people think about opportunities and how they act upon them.
Insightful content provides a powerful foundation for your marketing, PR, events, influencer relations and sales programmes.
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