Insight is more impactful than brand building. People need to see your brand many times before they remember you. Even with good brand building, most people just remember your name.
But when you say something genuinely useful, it resonates on a deeper level. It can change how people think and act. It leaves with them with a feeling that you understand them and their challenges, not just a brand name.
Insightful content provides a powerful foundation for your marketing, PR, events, influencer relations and sales programmes.