The Future of Infrastructure: A Thought Leadership Content Hub

Objective

Lloyds Register Foundation (LRF), working alongside TWI, wanted to showcase expertise on the future of global infrastructure to their network of members, customers and partners, as well as the wider industry.

Approach

Through research and conversations we created a strategic framing around the challenges facing infrastructure over the next 20 years – particularly climate change and shifting demographics.

We identified a list of prominent subject matter experts from TWI and LRF’s networks who could offer perspectives on how these trends were reshaping different areas of infrastructure – energy, transport, buildings, or space infrastructure. These included both established global companies and exciting innovators, such as Boeing, Shell, Orsted, Reaction Engines and Tokamak Energy.

For each we conducted in depth interviews to draw out their insights, which were used to produce a quality thought leadership article and video (filmed remotely over Zoom).

Finally, we worked with LRF to create the Infrastructure 2040 content hub as a dedicated page on their website where we could upload content.

Promotion

To promote the hub, we drew out pithy insights as text and video snippets from the core content and used these to power a programme of social media promotion, through the organisations’ own channels, and those of contributors.

Client feedback

“The articles and videos were really strong and added unique and insightful content to the engineering industry’s discussions around future infrastructure. This helped position us as thought leaders in this evolving sector, but more importantly, gave us a platform to raise awareness of issues that need to be considered around long-term planning for safe and sustainable global infrastructure.”

“The project is a valuable long-term resource that we can draw on to engage industry and demonstrate our expertise, both through digital channels and direct conversations.”

David Reid, Director of Strategic Communications & Global Engagement at Lloyd's Register Foundation