Case Study: Relaunching an IoT company as an enabler of digital disruption

The Objective

Eseye has a unique IoT connectivity solution that turns any device into a connected IoT device, and which works reliably, out-of-the-box anywhere in the world.

To support it's brand relaunch, Eseye wanted an impactful piece of thought leadership, which provided real value to senior decision makers at potential customers, helping them appreciate the opportunity from connecting their devices and assets.

We created a lead-generating report, which was full of insights that put weight behind their new messaging and which filled their digital marketing programme with valuable content.

Developing Strategic Content

Drawing on our experience of digital disruption, Memetic proposed a concept around advising established companies on how to become digital disruptors.

We wanted to go beyond the well-trodden story of why IoT is disruptive, and instead offer genuinely valuable insight on how to get there.

To gather credible insight, we spoke to six highly respected IoT leaders, including at Microsoft, EY, and Thales, to get to the heart of the real strategic IoT challenges. We also looked at examples of what made early movers sucessful, from tractors to tennis racquet manufacturers.

The result was the report, Limitless possibilities: Delivering disruption with IoT, which contained a treasure trove of insightful ideas that could power months of marketing and comms activity.

Promotion

The report was promoted via Eseye’s digital marketing and visitors to the site are prompted to download it, capturing leads.

The ideas within it have been sliced up in many different ways – expert interviews, top tips, key insights, case studies - to create ongoing communications with Eseye’s network, through LinkedIn, blogs, paid adverts, and newsletters.

Media articles were secured by Eseyeusing report content, including one in IoT Business News which ranks Eseye highly on Google for searches related to IoT disruption. 

The ideas captured by the report have been used as a basis for Eseye webinars and speaking slots.

David Langton, SVP Marketing at Eseye, says 

“This report really gives us a high value strategic position on the role of IoT in digital transformation, backed by credible insight from highly respected third parties, which allows us to target senior decision makers.”

“More practically, it provides our in-house marketing team with lots of quality content, ensuring our digital and social channels consistently project Eseye as thought leaders.”