Changing thinking and investment in EV infrastructure

Objective

Back in 2020, Connected Kerb had just formed with a new proposition for on street EV charging. To open their market, we needed to shift local authority focus from town centre fast-charging towards on-street residential charging.

 Approach

*Conducted a survey on how EV drivers prefer to charge their cars, building evidence that people were more likely to buy an EV if they had overnight charging near their home.

*This gave us a clear, evidenced message that deploying residential and workplace charging was critical to increasing EV uptake, especially for those without a driveway.

*This data, alongside interviews with EV experts, was used to create the report Electric Vehicles: Moving from early adopters to mainstream buyers.

*Report launched to local authorities via sales outreach, trade media, and webinars.

Impact

*Trade coverage including: The Engineer, New Civil Engineer, Fleet World, Connected Car, Power Engineering International, Smart Energy, Current News, and Energy Live.

*Two webinars attracted over 100 Local Authority decision makers

*170 Local Authority downloads in first month

*100s of existing prospects reengaged through direct outreach

*The data and recommendations form a critical part of Connected Kerb’s sales narrative and underpin their many speaking opportunities.

*Since the launch, there has been a significant shift in industry thinking and investment approaches, and Connected Kerb has grown rapidly to become one of EV charging's key players.

Chris Pateman-Jones, CEO of Connected Kerb, said

“We are looking for government and businesses to make high-value, long-term investments in our charging infrastructure. These decisions involve considerable thought." 

"This project gave us an evidence-backed narrative which highlighted the need for our solution. The report itself – and the ideas and data within it – give us credible assets that will deliver long-term value across multiple sales and marketing channels.”