ChatGPT can write good content. Here is how humans can do better.

27.06.2023 | Our Insights

Human expertise, not just writing ability, is key to high value content

How to work with Subject Matter Experts to create effective thought leadership

10.05.2023 | Our Insights

Tips for writers and content leads

Science and Tech words you need to know in 2023

05.01.2023 | Our Insights

Many of the things we've been writing about are moving into the mainstream

What Google’s ‘Helpful Content’ SEO update means for content and thought leadership

26.09.2022 | Our Insights

Tips for creating content that is by people, for people

The Future of Infrastructure: A Thought Leadership Hub

Client: Lloyds Register Foundation and TWI

Persuade, inform, or entertain?

30.05.2022 | Our Insights

Too much comms content seeks to entertain. This is bad for the companies that pay for it.

Fusion report creates global media coverage, shapes funding and policy

Client: The Fusion Industry Association

Is your content about ‘conflict’ or ‘problem solving’?

31.10.2021 | Our Insights

One is better for getting attention. One is better for changing behaviour.

A vision for quantum cyber security

Client: Quantum Communications Hub

In praise of quality and consistency in marcomms

30.09.2021 | Our Insights

Big creative ideas are fine, but rarely outperform good content