- The project helped Tessella clarify its offer, empowering sales teams and consultants to have higher level conversations.
- Using the narrative, Tessella won a significant Strategic R&D Consulting project, in a pitch against one of the world’s largest management consultancies. The new customer said they made the decision because ‘Tessella clearly understand this space’.
- In the first three months, a lead gen campaign using the report generated 12 quality, qualified leads from multinational FMCG organisations.
- The report and content derived from it powered ongoing marketing in this space over the following year.
Dr John Godfree, now Head of Consulting at Capgemini Engineering, said:
“We brought together disparate parts of our organisation and offers to deliver strategic consulting for Digital R&D. We can now articulate this extremely high value offer in a clear and coherent way.”
“The thought leadership report has been a valuable lead gen and marketing tool in itself. But the process of developing this – and the resulting narrative Memetic guided us towards – have probably been even more valuable, as they have helped us elevate our entire communication and sales message to senior audiences.”
*NB Since this case study, the report has been rebranded and continues to be used by Capgemini Engineering, which is now a Memetic client.