After three months the report generated:
- Over 120 downloads from very senior people at pharma, biotech, and health, with titles such as Heads of Data, Digital or R&D.
- Over 60 sales qualified leads and 10 sales meetings booked.
- Several further sales conversations from direct email approaches with report.
Julian Fowler, Head of Marketing and Communications at Tessella, said:
“This was a textbook example of how to run a campaign. All the right companies, all the right job titles. We don’t want to be sifting through endless low-quality leads then getting short shrift when we follow up. We want the best leads and we want them to know how good we are. So quality content matters.”
*Since this case study, Tessella has been acquired and is now part of Capgemini Engineering. The report has been rebranded and continues to be used. Capgemini Engineering is now a Memetic client.